Customized Branding
from the Inside Out

Triad Signs Provides Creative Solutions to Windsor Companies

Windsor Companies was searching for something different. Before settling into their new headquarters at the recently completed Brown Investment Building on Battleground Avenue in Greensboro, they needed internal signage that showcased their brand in both an integrative and impactful way.

A UNIQUE SIGNAGE SOLUTION
Uninspired by standard options proposed by other vendors, they put the project on the backburner. All that changed when Alex Hale, client services for Windsor Companies, met the Triad Signs team, a division of Brand Connect.

“They offered an idea that I hadn’t seen anywhere else,” says Hale. “Whereas everything else out there seems to be boring, descriptive branding, Triad Signs offered a totally unique and fresh alternative.”

Triad Signs’ approach incorporated photographs of Windsor’s projects in wall graphics throughout the office. Otherwise, unused real estate became a showcase of the company’s top designs.

“We think of their work as display pieces for our hallways” says Hale.

A ONE-STOP BRANDING SHOP
Once Triad Signs filled Windsor Companies’ interior signage needs, the company looked to them for more solutions. So, Triad Signs easily assisted with external building signage — a high priority for Windsor Companies.

“They provided a competitive price,” says Hale. “And I already had the confidence they could streamline the work — which they did.”

Triad Signs exceeded Windsor’s expectations on both interior and exterior signage. Because of their ability to provide a wide range of brand solutions, Windsor also sought them out for additional branding needs, including additional interior signage, branded coffee mugs, etched glasses, and more.

“A lot of places can provide branding, but can they offer unique solutions as part of a comprehensive turn-key process?” asks Hale.

As a part of the Brand Connect family, Triad Signs delivers both the expertise and resources to be a trusted branding partner for businesses like Windsor — offering a comprehensive range of branding solutions all in one place.

Hale says it gives Windsor Companies peace of mind to know that any branding need they have can be addressed both creatively and seamlessly — and with a single vendor.